Interview with Phiv

I do what I do because I have a passion and enjoy educating players and seeing the outcomes. Identifying a deficiency, helping a player understand how to correct it, and watching that improvement translate into their game is extremely rewarding. I also enjoy educating coaches so they can continue developing their players after I've finished working with them. Get great satisfaction seeing players – both male and female get drafted as they are very good kicks

My involvement in football has developed over many years through playing, coaching, football administration and player development. I worked for the AFL for 14 years, was a National Presenter on Kicking on two occasions – Adelaide Oval and MCG Worked with the Western Bulldogs NGA and Father Sons and some players included some quality and high draft players, including a Number 1 draft pick Worked at Northern Knights as their Kicking Coach for both Boys and Girls teams Also spent 3 years at Wesley College as their Kicking Coach and had some great results with players drafted, while educating a number of players Over time, I developed a strong interest in kicking technique and highperformance development, which led me to establish my own kicking and development program. The program has grown through word of mouth, repeat business and strong relationships with football clubs, my Instagram (phivs.kickingacademy)and my website (elitekickingacademy.com.au) Many people have contributed to my development — coaches, football administrators, players and colleagues, particularly working at the AFL Most importantly, the players and coaches I've worked with have helped shape my approach. Every player presents different challenges, forcing me to continually learn, adapt and improve the way I teach. Former AFL players I have worked with

A major challenge has been helping players and coaches understand that good kicking is about mechanics, decisionmaking, consistency and repetition — not just kicking harder or further. Another challenge has been designing a program that caters for different ages and abilities while maintaining highperformance standards. Building a business and establishing credibility also takes time, and I've had to consistently demonstrate genuine outcomes. Dealing with Coaches who don't educate and just tell players to keep improving with practice Players receiving mixed messages

Small improvements, repeated over time, create significant results. You cannot coach every player the same way — you must identify the deficiency, explain it clearly, provide a solution and allow time to practise it. Communication is critical; players need to understand why they are doing something, not just what they are told. Its more about education using the SPIR method – Show, Practice, Instruct and Reward

I love seeing players improve. I enjoy breaking down a skill, teaching the mechanics and watching players put it into practice. I also enjoy educating coaches and helping them run successful kickingdevelopment sessions. Seeing players or coaches understand something new is extremely rewarding. Satisfaction of seeing players reach the highest level (AFL) or the VFL Maintaining communication with a number of these players

Football has become more professional, structured and datadriven. There is greater emphasis on player development, skill acquisition, decisionmaking and highperformance standards. Kicking has evolved — players must execute different types of kicks under pressure – weighted, spear, beat the zone, change of direction, etc Kicking at speed and while fatigued, and making correct decisions under pressure Technology and video analysis now allow for more specific feedback.I provide written and verbal feedback and also professional videos to all my clients who subscribe and register

Education/Communication: teaching and explaining technical concepts clearly. Observation & analysis: identifying deficiencies and how to correct them. Adaptability: adjusting my approach for different players, coaches and teams. Relationship building and caring is also essential, demonstrated by strong repeat business.

Ideally, you want to find something you are both interested in and good at. My passion for football and player development has driven me to continually improve. My advice is to find something you enjoy, become highly skilled at it, and use those skills to help others. Enjoyment leads to ongoing learning and strong outcomes. It's about Aggregate of Incremental Change – how can we keep evolving and improve